SEAT and Dorna have signed a sponsorship agreement for the Superbike World Championship. The Leon CUPRA, the most powerful model in SEAT’s history with 300 PS, will become the official safety car of the world production motorcycle speed championship when it kicks off next 24 February on the Phillip Island circuit in Australia.
In addition to showcasing SEAT on billboards at the circuits where the championship is being held, the sponsorship agreement also enables the Leon CUPRA to feature as a safety car at a worldwide competition for the first time ever. In this sense, the model will be on the track during the warm-up lap of every race in each category. This association will enable the Spanish brand to reach a wide audience of motoring enthusiasts who are perfectly suited to the performance characterised by the Leon CUPRA.
The Leon CUPRA is the official safety car in 13 circuits of the competition.
This competition projects core SEAT values such as “dynamism and technology” says Director of Strategy, Business Development and Operations at SEAT Sport, Antonino Labate. “We are very pleased to partner with the Superbike championship with the Leon CUPRA as the official safety car as it gives us the ideal platform to demonstrate our model’s features and performance. We hope the fans enjoy seeing the car both on and off the track during the events” he declares.
“We welcome the arrival of the SEAT Leon CUPRA to the Superbike World championship” adds Marc Saurina, Sales and Marketing Director of WorldSBK. “The positioning of the SEAT Leon CUPRA fully matches our championship, where fan experience is an essential part of our identity”.
Dynamism and technology are values the Spanish brand and championship share.
Delivering 300 hp, the SEAT Leon CUPRA is the most powerful in the history of the Barcelona-based brand. It is also the fastest, as it accelerates from 0 to 100 km/h in just 4.9 seconds. The new model, which is set to reach dealerships in March, represents the values of the SEAT brand by combining attractive design with cutting-edge technology.
The model will be making its debut as official safety car next 24 February at Australia’s Phillip Island circuit, one of the most spectacular tracks on the world motorcycle racing scene. The championship season includes 13 races in 12 different countries on three continents.